Celsius Marketing Reporting, or CMIR, is a secure reporting platform operated by Celsius Marketing. It provides authorized clients and Celsius Marketing personnel with consolidated marketing-performance dashboards.
CMIR brings together reporting information from advertising, analytics, CRM, lead-generation, and other marketing systems. Depending on a client’s configuration, these sources may include Google Ads, Google Analytics 4, Meta Ads, Microsoft Advertising, TikTok, WhatsApp Business, client CRM systems, and Gravity Forms.
How CMIR uses Google data
When an authorized Celsius Marketing administrator connects a Google account, CMIR requests permission to read reporting data from the Google Ads accounts and Google Analytics properties that the user is authorized to access.
CMIR uses this information to:
- Display advertising spend, impressions, clicks, conversions, and campaign performance.
- Display website and marketing-performance measurements.
- Calculate reporting metrics such as cost per lead, pacing, and period-over-period comparisons.
- Produce dashboards for the applicable Celsius Marketing client.
CMIR requests read-only reporting access. It does not use the requested Google permissions to create, modify, pause, or delete advertising campaigns.
Access to CMIR is restricted to authorized users. Client users may only view dashboards assigned to their organization.
For information about how CMIR handles data, please read our [Privacy Policy](/privacy-policy/) and [Terms of Service](/terms-of-service/).
For questions, contact [[email protected]].